Effective date: [2025-10-16]
Last updated: [2025-10-16]

1. Who we are

Etherous Games Limited (“Etherous Games”, “we”, “us”, or “our”) creates and publishes video games and related community content. Our registered address is [Unit 04, 7/F, Bright Way Tower, No. 33 Mong Kok Road, Kowloon, Hong Kong]. You can contact us at [info@etherousgames.com].

2. What data we collect

• Contact data: email address, display name, country/region, preferred language.
• Account & community data: Discord ID/handle, Kickstarter backer ID, Steam user name (if you choose to share), messages you send us via Messenger or email.
• Form submissions: information you provide in our Meta Instant Forms/Lead Ads, survey forms, or giveaways.
• Technical data: IP address, device/browser type, approximate location, cookies and analytics identifiers.
• Marketing interactions: ad views/clicks, newsletter opens, link tracking (e.g., UTM parameters).

3. How we use your data (purposes & legal bases)

• Provide updates and services you request (e.g., newsletters, beta/demo notices, backer fulfillment). (Contract/Legitimate interest/Consent)
• Community support & communication via email or Messenger/Discord. (Legitimate interest)
• Marketing & personalization, including retargeting on Meta/Google/Steam. (Consent where required; Legitimate interest)
• Analytics & product improvement (bug trends, feature interest). (Legitimate interest)
• Legal compliance (e.g., tax/audit, fraud prevention). (Legal obligation)

4. How we share data

We do not sell your personal data. We may share limited data with trusted processors solely to operate our services, such as:

• Email & CRM: Mailchimp/[Your tool]
• Analytics: Google Analytics/[Other]
• Ads: Meta Ads/[Google Ads] for measurement/retargeting
• Fulfillment/Support: [Zendesk/Helpdesk], survey tools, payment/backer platforms (e.g., Kickstarter)
  All processors are bound by contracts to protect your data.

5. International transfers

Your data may be processed outside your country. Where required, we use safeguards such as Standard Contractual Clauses (SCCs).

6. Data retention

We keep data only as long as necessary for the purposes above, then delete or anonymize it. Typical periods:

• Marketing email list: until you unsubscribe or after [X] months of inactivity
• Support/fulfillment records: [3] years
• Analytics/cookies: per tool policy or up to [3] months

7. Your rights

Depending on your region (e.g., EU/UK GDPR, California CCPA/CPRA), you may have the right to access, correct, delete, restrict, object, or port your data, and to opt out of certain processing (including targeted advertising).
To exercise rights, email [privacy@etherousgames.com]. You can unsubscribe at any time via email footer.

8. Cookies & tracking

We use cookies and similar technologies for essential site functions, analytics, and marketing. You can manage preferences via your browser and (where available) our cookie banner.

9. Children’s privacy

Our services are not directed to children under 13 (or the age required by your local law, e.g., 16 in the EU for certain processing). We do not knowingly collect data from children. If you believe a child has provided data, contact us to remove it.

10. Security

We implement technical and organizational measures appropriate to the risk, including encryption in transit, access controls, and staff confidentiality obligations.

11. Third-party links

Our websites and posts may link to third-party sites (e.g., Steam, Kickstarter, Discord). Their privacy practices are governed by their own policies.

12. Lead Ads & messaging (Meta/Discord/Messenger)

If you submit a Meta Instant Form, we use your details to send the updates you requested and occasional product news. For Messenger/Discord conversations, we may send follow-ups in accordance with platform rules (e.g., 24-hour window and subscription policies). You can opt out any time.

13. Changes to this policy

We may update this policy from time to time. The “Last updated” date shows the latest version. Material changes will be announced on our site or via email where appropriate.

14. Contact us

Questions or requests about privacy? Email [privacy@etherousgames.com].